OUDG401- Task 1 image analysis exercise

The ‘Uncle Sam Range’ poster published in 1879, uses a Wild Weston style font in gold, which goes with the theme throughout the poster. Red, white and blue with stars and stripes dominate the room, showing their pride for their 100 years of American independence and also their greatness.

The poster is an advert for The Uncle Sam Range the cookers. The cooker which is placed on the left hand side of the room, the reason for this is because it’s not a man’s job to cook. However, at the time when this poster was made it is the man’s job as the main breadwinner to make all the decisions.

The poster is aimed at men in middle and lower classes looking to have the American dream and live the high life in the upper class. If the cooker were placed in the middle of the poster it would be more aimed at women. At the table we have Uncle Sam with an American eagle perched on his shoulder dressed in a red, white and blue suit proud to be American representing the upper classes. In the background his wife placing the food on the table, then we have the three children Dixie, West, New England representing all corners of America looking on.

The World paying the food bill for all the countries, each country has a food on the bill that America would think represented them best, it shows Ireland potatoes, fried and boiled and China Birds nests and grasshoppers Americans almost making fun out of the other centuries showing their power they have over them. 

The Uncle Sam Range (1879) by Schumacher & Ettlinger, New York

The second image is a British poster made during the First World War. An image of a father with his two children, the girl sitting on his lap asking him “Daddy, what did YOU do in the Great war?   And the father looking into the viewer’s eyes.

The font of the question is a script font a very feminine font, which is representing the girl asking the question the script writing looking like the girls own handwriting.

The aim of the poster is to persuade men in middle and upper class with money and property to lose to join the armed forces. The lower classes would have already signed up for the forces to get a salary and food. Many sacrificed their lives so to get more soldiers they aimed the poster at the higher classes.

To persuade them they used an image of a man wearing a suit in a nice chair and children most people at that time people would look at the man and I think he was quite wealthy so he would be middle or upper class man.

  

Poster by Savile Lumley (1915)

Both posters are aim at men and their masculine pride trying to persuade men to buy or do something. However they are aimed at different classes the Uncle Sam poster is aimed at lower and middle classes, people who are look for the upper class life style. The Lumley poster is encouraging man in middle and upper class to do there part in the Great War.