Branding task 5

Fashion with branding e.g. boss, Obey, Stussy, lacoste and many more are really just a moving advert for the companies. People in todays world buy clothes because of the brand, 20 years ago people did care about what brand it was. People buy brands to be apart or a group, high end brands with the high value being worn by the elite class and imitations of elements of the Burberry design appropriated by "Chavs". This is seen by certain brand as devaluing the value of the brand.  This had a negative impacted on the stock market.

Stuart Ewen Key idea

Style is political: visual signifiers encode systems of belief. while these visual codes are often long and their histories complex appropriation by consumer culture often dilutes their ideological potency. the ideological significance of the punk safety pin, example, is diminished when adopted by mass-produced clothing lines.

Maslow's triangle

essay plan task 4

Fashion, branding and consumerism are a virtuous circle of obsolescence? All are seeking to grow profits for major corporations, in turn value in the stock markets.

Fashion

Seasonal

·      Trials (catwalk)

·      Selected by companies (shops and magazines)

·      Celebrity placement

·      Mass marketed

·      Replaced the next season

Branding

·      Global companies

·      Tribal (various brands accepted by different groups.

·      Renewal to drive new sales (rebranding or new products)

·      Value  (Maslow’s triangle)

Consumerism

·      Need to own (latest fashion) (inspired)

·      Following the seasonal fashion cycle.

·      Tech companies e.g. Apple, Sony etc. hold annual produced lunches for the new produced mass market.

·      Sales season.

ALL DRIVE OBSELENSCENCE