essay plan task 4

Fashion, branding and consumerism are a virtuous circle of obsolescence? All are seeking to grow profits for major corporations, in turn value in the stock markets.

Fashion

Seasonal

·      Trials (catwalk)

·      Selected by companies (shops and magazines)

·      Celebrity placement

·      Mass marketed

·      Replaced the next season

Branding

·      Global companies

·      Tribal (various brands accepted by different groups.

·      Renewal to drive new sales (rebranding or new products)

·      Value  (Maslow’s triangle)

Consumerism

·      Need to own (latest fashion) (inspired)

·      Following the seasonal fashion cycle.

·      Tech companies e.g. Apple, Sony etc. hold annual produced lunches for the new produced mass market.

·      Sales season.

ALL DRIVE OBSELENSCENCE