Branding task 5

Fashion with branding e.g. boss, Obey, Stussy, lacoste and many more are really just a moving advert for the companies. People in todays world buy clothes because of the brand, 20 years ago people did care about what brand it was. People buy brands to be apart or a group, high end brands with the high value being worn by the elite class and imitations of elements of the Burberry design appropriated by "Chavs". This is seen by certain brand as devaluing the value of the brand.  This had a negative impacted on the stock market.