For the logo for the lodge i had the idea for the name to be in a shape with script font, i really like it when script font is used in a shape for a logo. gives it a hand rendered look and i gives it a old but new modern look. Also by having it in a shape means it can standout more i can be placed on different colour surfaces just by changing the colour of the shape and type.
i looked on the internet however i have the perfected book for logos and branding it called los logo and it has hundreds of logos that will help me in this project.
For the logo i also want to use a colour that can used on everything the menu, posters, flyers, website and int he bar and can represent the lodge and make people associate the colour with the lodge when they see it on posters around town. a lot of companies do this like orange, coke, facebook, apple and many more it a really good strategy to use in branding all over the world.
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