OUDG401- Websites used

brand

http://whatis.techtarget.com/definition/brand

Brand

http://en.wikipedia.org/wiki/Brand

Why Brand Matters

http://www.yourmarketpoint.com/files/mp_-_why_brand_matters.pdf

It's Not You, It's Your Story: Why Branding Matters

http://www.entrepreneur.com/article/243371

Branding ≠ Bullshit: Why Branding Should Matter To Entrepreneurs

http://www.brandingmagazine.com/2013/07/31/branding-bullshit-why-branding-should-matter-to-entrepreneurs/

WHAT IS BRANDING AND WHY IS IT IMPORTANT?

http://www.qualitylogoproducts.com/lib/why-is-branding-important.htm

Debranding Movement Takes on Consumerism

http://www.culturechange.org/cms/content/view/844/1/

Driving teen egos--and buying--through 'branding'

http://www.apa.org/monitor/jun04/driving.aspx

This Brand is Your Brand – Subverting Consumerism

http://www.howmany.org/newsarc/this-brand-is-your-brand-subverting-consumerism/

How Branding Is Shaping Teenagers

http://understandingteenagers.com.au/blog/2010/07/how-branding-is-shaping-teenagers/

How Branding is Shaping Teenagers

https://prezi.com/ia1wocbgd4ra/how-branding-is-shaping-teenagers/

(unido.org. What is CSR?) [online] http://www.unido.org/en/what-we-do/trade/csr/what-is-csr.html  [accessed 20^th Feb]

(Wikipedia, Corporate social responsibility. 3 May 2015) [online] http://en.wikipedia.org/wiki/Corporate_social_responsibility [accessed 25th Feb]

(dailymail Exposed: Primark's fashion sweatshops that pay children just 60p a day. Updated 23rd June 2008) [online]http://www.dailymail.co.uk/news/article-1028449/Exposed-Primarks-sweatshops-pay-children-just-60p-day.html [assessed 10^th Feb]

(dailymail. Nike workers 'kicked, slapped and verbally abused' at factories making Converse. Updated 13th July 2011) [online]

http://www.dailymail.co.uk/news/article-2014325/Nike-workers-kicked-slapped-verbally-abused-factories-making-Converse-line-Indonesia.html

[accessed 10th Feb]

theguardian.com, Fashion: how the global market is changing seasonal collections.  Published Tuesday 1 January 2013 07.00 GMT) [online]

http://www.theguardian.com/fashion/2013/jan/01/fashion-global-market-seasonal-collections  [accessed 15^th Jan]

gov.uk Trade marks: protect your brand, (updated 23^rd Feb)  [online] [accessed 20^th Feb] https://www.gov.uk/how-to-register-a-trade-mark/what-you-can-and-cant-register

(simplypsychology.org Maslow's Hierarchy of Needs) by Saul McLeod (published 2007) [updated 2014] [online] http://www.simplypsychology.org/maslow.html [accessed 10th Feb]

(what-is-this. Consumerist) [online]  

http://what-is-this.net/en/define/consumerist [Accessed 13^th Feb]  

 whatis.com, brand. Margaret Rouse. (updated in June 2010) [online] http://whatis.techtarget.com/definition/brand   [Accessed Feb 20^th]

(Mark Ritson on branding: Norse fire smokes out bland brands Marketing Magazine 11.01.2006) [online]

http://www.marketingmagazine.co.uk/article/534969/mark-ritson-branding-norse-fire-smokes-bland-brands  [accessed 4^th Feb]

(Oxford University Press 2015) brand [online]

http://www.oxforddictionaries.com/definition/english/brand [accessed 20th Feb]

(businessdictionary.com.Branding 2015 WebFinance, In) [online] http://www.businessdictionary.com/definition/branding.html#ixzz3YbLd2vL1 [accessed 15th Jan]

(Google. NASDAQ:AAPL) [online]

https://www.google.co.uk/finance?q=NASDAQ:AAPL

(businessdictionary.com. Consumerism 2015 WebFinance, In) [online]

http://www.businessdictionary.com/definition/consumerism.html#ixzz3Z9tabGqZ

[accessed 15th Jan]