Why do we need and desire luxury brands?
look at: image, statement, be apart of something, feel and become accepted, the reason
The feed back from this question is that its a good subject to do the essay on. and question a lot can be wrote about
make the essay about fashion, technology, food, cars keep it open to show how it is used in all different areas.
Book to look at Packard - The hidden persuaders
Packard's Packard's Eight Hidden Needs, look at this and talk about it and then show how these techniques are used in adverting and brands in todays world. look at the present time not the past.
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