Task
consider carefully whether primary research can help your research project.
identify research aims, research, method, population and simple
what do you want to know?
essay question: Why do we need and desire luxury brands?
A questionnaire would be perfect for the essay questions as it would help identify why we need and desire luxury brands.
asking lots of people will give a brood range of answers and different opinions. this will help a lot in answering the question.
what brand would you class as a luxury brand?
would you buy a luxury brand in stead of a cheap brand for the same produced e.g. hand bag or shirt?
why do you think people are more drawn to luxury brands?
what makes a brand luxury?
where do you see luxury brands?
would you buy a luxury brand even if you knew how cheap it costs to make?
what one do you think is luxury. A OR B? (2 images)
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