OUGD601 - Context of Practice 3 First idea for a question

When thinking of what to writing and what should be my question i looked at my question from last year as i really enjoyed that subject and i feel i could do something simialr.

How does advertising persuade consumers to need and desire luxury brands?

I wanted to do something in branding and looking into how it manipulate the costumer and the strategies that are used in branding. my question that i created was How do the aesthetics of fashion branding and adverting manipulate the audiences opinion towards the brand?        

looking into branding aesthetics in luxury, middle and cheap brands.

looking into adverting aesthetics in luxury, middle and cheap brands.

what are the key elements in making a successful brand and advert.

target audience

the brand image 

publics opinons of the brand

how does the brand present it self to the public 

how do they become a luxury brand. 

For the practical

create an advert 

create a luxury or cheap brand 

create 3 look books

turn a luxury brand cheap.