To what extent does Aesthetic ‘Style’ reflect
the context, audience and/or function of contemporary Graphic Design?
To gain an insight as to the extent Aesthetic
‘Style’ reflects the context, audience and function of contemporary Graphic
Design, I will research the influence that the product, branding and the target
audience has over the final design product. I will focus predominantly on the
minimalist style, as I find the ability to peak an interest with form follows
function captivating and a style I would like to focus on in the future,
although I will touch on all genres of graphic design as each can be used to
promote and advertise products in a different way to different audiences. To
gain a better understanding of how the design would be received by its intended
and unintended audience I will dissect the aesthetics for different adverts,
brands and products. This should highlight the aspects of the design that
resonated with all, some and the intended. This will guide me to formulate an
opinion of how specific brands and products should be promoted to ensure
maximum efficiency. I will look into the aesthetic evaluation of successful
brands to see how they have maximised the influence of their graphic design and
overcome previous design shortcomings. Brands such as Vogue, Apple, Chanel,
Audi and Marks and Spencer’s would be ideal to investigate for this topic, as
they offer a wide variety of different products, functions, target audiences
and design styles.
Into what’s this essay is about
Chapter one minimalism brand that reflect
that,
Focus on the product they’re promoting
Who’s it going to?
Next chapter pick a different style and brand
Focus on the product they’re promoting
Who’s it going to?
Introduction
What im going to talk about in the
essay.
What im going to find out.
What research I have used.
Talk about branding
Luxury brand (fashion)
Middle class brand (fashion)
Cheap brand (fashion)
Compare the brands
Conclusion
No comments:
Post a Comment