OUGD501 - Context of Practice 2 practical ideas

From the essay I have 2 ideas for the practical.

The first idea is to great a kickstarter into a luxury brand and use packard's techniques in the creation. The kickstarter will be a clothing brand as this will be the best on to do it for however i could do a technology brand. I would create a logo, adverts and other elements. This would link to my essay as it would be about a luxury brand and also it will be using Packard's eight hidden needs.   

DUBH- minimalist UK streetwear

Latitude: moda sostenible made in Galicia

ANDY: World's Most Comfortable Stripe T-Shirt.

Turn Vertical

The Ultimate American Boot - Where Heritage Meets Style

The second idea is to use the idea of desire, and create a brand and publication that would only have limited amount printed. it would be a limit stock company similar to supreme and Street dream magazine. I have talk about supreme and limited stock companies and how they create desire so this would be perfect to go with the essay.     


Both ideas would work well with the essay and link well with it. I am going to present the ideas in the crit and ask my peers which one they think i should take forward.  


from the feedback i got from my peers and simon, is to use a kickstarter to create a luxury brand or create my own made up brand and product.

things I need to consider

• product 
• target audience
• branding 
• physical work
• adverts

OUGD501 - Context of Practice 2 task 5

OUGD501 – STUDY TASK 5 – PLANNING & STRUCTURING AN ESSAY Suggested Research Question. This can be a topic or theme, but please try to be as precise as possible. why do we need and desire luxury brands?   Which Academic Sources will you reference? Include a Harvard Referenced bibliography of at least 5 sources. Packard, V. and Miller, M.C.J. (2007) The hidden persuaders. United States: lg Publishing Liess, W., Kline, S. and Jhally, S. (1991) Social Communication in adverting: Person, products and images of well being. 2nd edn. London: Routledge Chapman and Hall     Okonkwo, U. (2007) Luxury Fashion Branding: Tends, tactics, techniques. Basingstoke, Hampshire: Palgrave Macmillan. What Graphic Design will you analyse? Include at least one piece of Graphic Design to analyse in depth (but no more than three) I will analyse a iphone advert in my essay  Apple (2015) iPhone 6s – the only thing that’s changed is…. Available at: https://www.youtube.com/watch?v=aBYWGjIzvyw (Accessed: 27 March 2016) Essay Map Using the Study Task Handout, construct an essay map outlining the FOUR main points of your argument. This essay map should include a sentence which states your thesis, and how it will be addressed. It should also include FOUR sentences, each outlining a different element of your central argument. You should also refer to how this essay map links to the key sources that you have highlighted and the example(s) of Graphic Design practice. looking at how effective parkards eight hidden needs are What makes a brand luxury how brands persuade us to buy and newer product what make a effective brand   Peer Feedback – How could this Essay Map be refined / developed? Show this form to a fellow student. They should record their feedback in the box below Look at  a more luxury brand look at more marketing strategies look at bad marketing

OUGD501 - Context of Practice 2 Essay Structure

Intro 

intro into Packard's eight hidden needs

Packard's eight hidden needs (ALL 8) (1000 words)

celebrity endorsement 

Chanel 

Apple 

Conclusion 

Bibliography 

OUGD501- COP 02 Apple and Chanel

For my essay im going to look into Apple and Chanel and look into there adverts and pick out what parts from Packard's eight hidden needs they use, from talking to Richard it was said to do different types of brands so i decided to do a technology and perfume/clothing companies. I feel both companies use a lot of the eight hidden needs so these should be the best to look at. for chanel im going to focus on the perfume side to there brand as it what they are most well know for. looking at Apples most desired product the iphone. i will be looking at there posters and advert on TV as i feel i will be able to pick out a lot more from TV adverts.     

OUGD501 - Context of Practice 2 BOOKS and WEBSITES

Books

Packard, V. and Miller, M.C.J. (2007) The hidden persuaders. United States: lg Publishing

Liess, W., Kline, S. and Jhally, S. (1991) Social Communication in adverting: Person, products and images of well being. 2^nd edn. London: Routledge Chapman and Hall    

Okonkwo, U. (2007) Luxury Fashion Branding: Tends, tactics, techniques. Basingstoke, Hampshire: Palgrave Macmillan.

Clifton .R and Simmons .J (2003) Brands and Branding. London: The Economist in Association with Profile Books ltd.

Silverstien, M.J., Fiske, N. and Butman, J. (2008) Trading up: Why Consumers want new luxury goods – and how companies create them. New York: Penguin Group (USA).

Danziger, P.N. (2005) Let them eat cake: Marketing luxury to the masses – as well as the classes. Chicago, IL: Dearborn Trade Publishing

Hameide, K.K. (2011) Fashion Branding Unraveled. New York: Fairchild Books.

Tellis, G.J (2004) Effective advertising: Understanding when, how and why Adverting works. Thousand oaks, CA: Sage Publications.  

Websites

Austrliaads (2010) Dolmio Italian meal base 2010 ad. Available at: https://www.youtube.com/watch?v=0GtrALGLbhI (Accessed: 20 March 2016).

The LitCharts study guide to Oedipus Rex (2016) Available at: http://www.litcharts.com/lit/oedipus-rex/symbols  (Accessed: 15 March 2016)

Inc, A. (2016) Watch the apple special event. Available at: http://www.apple.com/uk/apple-events/march-2016/ (Accessed: 27 March 2016)

EveryAppleAd (2015) 7 years of iPhone ads (2007-2014) Available at: https://www.youtube.com/watch?v=jDZEoBgKTiY (Accessed: 26 March 2016)

Apple (2015) iPhone 6s – the only thing that’s changed is…. Available at:

https://www.youtube.com/watch?v=aBYWGjIzvyw (Accessed: 27 March 2016)

CHANEL (2011) coco Mademoiselle: The film – CHANEL. Available at: https://www.youtube.com/watch?v=aRV-2_Un-kk (Accessed: 28 March 2016)

CHANEL (2014) CHANEL No.5 set: The fragrance. Available at:

https://www.youtube.com/watch?v=Bo2Hm0CYi04 (Accessed: 28 March 2016)