OUGD501 - Context of Practice 2 task 5

OUGD501 – STUDY TASK 5 – PLANNING & STRUCTURING AN ESSAY Suggested Research Question. This can be a topic or theme, but please try to be as precise as possible. why do we need and desire luxury brands?   Which Academic Sources will you reference? Include a Harvard Referenced bibliography of at least 5 sources. Packard, V. and Miller, M.C.J. (2007) The hidden persuaders. United States: lg Publishing Liess, W., Kline, S. and Jhally, S. (1991) Social Communication in adverting: Person, products and images of well being. 2nd edn. London: Routledge Chapman and Hall     Okonkwo, U. (2007) Luxury Fashion Branding: Tends, tactics, techniques. Basingstoke, Hampshire: Palgrave Macmillan. What Graphic Design will you analyse? Include at least one piece of Graphic Design to analyse in depth (but no more than three) I will analyse a iphone advert in my essay  Apple (2015) iPhone 6s – the only thing that’s changed is…. Available at: https://www.youtube.com/watch?v=aBYWGjIzvyw (Accessed: 27 March 2016) Essay Map Using the Study Task Handout, construct an essay map outlining the FOUR main points of your argument. This essay map should include a sentence which states your thesis, and how it will be addressed. It should also include FOUR sentences, each outlining a different element of your central argument. You should also refer to how this essay map links to the key sources that you have highlighted and the example(s) of Graphic Design practice. looking at how effective parkards eight hidden needs are What makes a brand luxury how brands persuade us to buy and newer product what make a effective brand   Peer Feedback – How could this Essay Map be refined / developed? Show this form to a fellow student. They should record their feedback in the box below Look at  a more luxury brand look at more marketing strategies look at bad marketing