OUGD501- COP 02 Apple and Chanel

For my essay im going to look into Apple and Chanel and look into there adverts and pick out what parts from Packard's eight hidden needs they use, from talking to Richard it was said to do different types of brands so i decided to do a technology and perfume/clothing companies. I feel both companies use a lot of the eight hidden needs so these should be the best to look at. for chanel im going to focus on the perfume side to there brand as it what they are most well know for. looking at Apples most desired product the iphone. i will be looking at there posters and advert on TV as i feel i will be able to pick out a lot more from TV adverts.