OUGD501 - Context of Practice 2 BOOKS and WEBSITES

Books

Packard, V. and Miller, M.C.J. (2007) The hidden persuaders. United States: lg Publishing

Liess, W., Kline, S. and Jhally, S. (1991) Social Communication in adverting: Person, products and images of well being. 2^nd edn. London: Routledge Chapman and Hall    

Okonkwo, U. (2007) Luxury Fashion Branding: Tends, tactics, techniques. Basingstoke, Hampshire: Palgrave Macmillan.

Clifton .R and Simmons .J (2003) Brands and Branding. London: The Economist in Association with Profile Books ltd.

Silverstien, M.J., Fiske, N. and Butman, J. (2008) Trading up: Why Consumers want new luxury goods – and how companies create them. New York: Penguin Group (USA).

Danziger, P.N. (2005) Let them eat cake: Marketing luxury to the masses – as well as the classes. Chicago, IL: Dearborn Trade Publishing

Hameide, K.K. (2011) Fashion Branding Unraveled. New York: Fairchild Books.

Tellis, G.J (2004) Effective advertising: Understanding when, how and why Adverting works. Thousand oaks, CA: Sage Publications.  

Websites

Austrliaads (2010) Dolmio Italian meal base 2010 ad. Available at: https://www.youtube.com/watch?v=0GtrALGLbhI (Accessed: 20 March 2016).

The LitCharts study guide to Oedipus Rex (2016) Available at: http://www.litcharts.com/lit/oedipus-rex/symbols  (Accessed: 15 March 2016)

Inc, A. (2016) Watch the apple special event. Available at: http://www.apple.com/uk/apple-events/march-2016/ (Accessed: 27 March 2016)

EveryAppleAd (2015) 7 years of iPhone ads (2007-2014) Available at: https://www.youtube.com/watch?v=jDZEoBgKTiY (Accessed: 26 March 2016)

Apple (2015) iPhone 6s – the only thing that’s changed is…. Available at:

https://www.youtube.com/watch?v=aBYWGjIzvyw (Accessed: 27 March 2016)

CHANEL (2011) coco Mademoiselle: The film – CHANEL. Available at: https://www.youtube.com/watch?v=aRV-2_Un-kk (Accessed: 28 March 2016)

CHANEL (2014) CHANEL No.5 set: The fragrance. Available at:

https://www.youtube.com/watch?v=Bo2Hm0CYi04 (Accessed: 28 March 2016)