OUGD501 - Context of Practice 2 task 4

Theme / Content:

TECHNIQUE

The work will be produced digitally and print in the print room.   

CONTENT

the content of the work will be a logo, posters, branding and other collateral e.g. bags.  

COMMUNICATION

The communication of the work is to show the element of a luxury brand and using the element to create one.

Methods:

RESEARCH / ANALYSIS

Research will be from books, internet, shop, public and myself. 

EXPLORATION / EVALUATION

evaluation will be done myself but also from my peers. 

TESTING

Test prints will be done and also getting my peers to look at my work to get there view on it. 

Write down how each of these relate to your research then answer the following questions:

1.What is your research question?

Why do we need and desire luxury brands?

2.Do you have a hypothesis (an assumed conclusion that you will endeavour to prove)?

Companies use tools like advertising to persuade consumers to buy into luxury brands, which raises the question of: what is a luxury brand and are they really needed? How does the market manipulate people to buy luxury items at extortionate prices? This essay will focus on three brands seen by the public as luxury and desirable. Using ‘Packard’s Eight Hidden Needs’ (webXXXXX) to dissect the brands, to help us find out why do we need and desire luxury brands. 

3.What are the contexts of your research interests?

brands

packard's eight hidden needs

desire 

4.Sources of primary/secondary research.

internet 

books 

shops

public

interviews 

5.How will your practical work relate to your written work (synthesis)?

Using packards eight hidden needs and the things i find out about brands, turn a brand or create brand into a luxury brand that uses the eight needs and creates desire.

6.What methods will you use to research, develop, create and test your work?

using mostly the computer for everything when researching and creating the work, developing the designs will be done on the computer and doing test prints to see how the work looks. Also getting feedback thought the creation of the work to make sure it works with the essay.   

7.Provide a proposed timeline for your work to completion (consider carefully whether you will need access to college facilities).

College facilities will be the print room, i will need to book a printing time a week or 2 weeks before the deadline to make sure i will defiantly will have it printed out and also the work should be done at the latest a week before the deadline.

Developing and creating the work will worked on thought the project right up to the deadline. mostly working on it at the weekends and also working on the essay. 

test prints will be done while working on the project.