The first idea is to great a kickstarter into a luxury brand and use packard's techniques in the creation. The kickstarter will be a clothing brand as this will be the best on to do it for however i could do a technology brand. I would create a logo, adverts and other elements. This would link to my essay as it would be about a luxury brand and also it will be using Packard's eight hidden needs.
Both ideas would work well with the essay and link well with it. I am going to present the ideas in the crit and ask my peers which one they think i should take forward.
from the feedback i got from my peers and simon, is to use a kickstarter to create a luxury brand or create my own made up brand and product.
things I need to consider
- product
- target audience
- branding
- physical work
- adverts
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