from the logotype i started to put together a logo i took the letters from Alexander James an played around with making shapes with them. i kept the same typeface Times first i tried the Letter A it worked well however it looked more like a fan and didn't look high-end. i then took the J from James i put two together and it created what looked like the letter F i then started to duplicating the shape and created a circle. the outcome was what i was looking for a simple logo that represents high end and luxury. the logo has really nice curve and minimal look i also like how the logo is using the typeface from the branding logotype and i feel this would look great on a bottle with the logo in between the both texts. The logo is very versatile the logo could be different colours and work what a any size so this could on a range from products not just perfume, the logo would look great on a handbag one of my friends said. The main colour for the logo will be black as from peer feedback this is the main colour that would be gender neutral or white.
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