looking at the the logotype for perfume brands they vary from san serif and serif, modern brands use serif typefaces. i like the use of different families of type on the bottle, chanel and jo malone designs are very simple but the look i am going for. for the name of the fragrance i am going to use san serif as most brands do this and to keep the name of the brand separate from the name of the perfume i will use a serif font. this make it clear for the costumer to see the name of the product. the serif typeface will hopefully give the brand a luxury image.
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