For this practical I want to create a body of work that
related and informed from my essay. I feel I have really achieved this with the
final outcome, I have create a luxury fragrance brand (ALEXANDER JAMES) that
sells a high-end unisex perfume. The look of both the packaging and
advertisement posters give off this high-end image. Looking at Packard’s eight
hidden persuaders has give me an insight into how brands persuaded consumers to
buy into products and I feel I’ve applied what I’ve leant from my essay into
this practical. It was a challenge creating this outcome as it was my first
time creating a physical product and packaging, it was a real learning curve
and it’s got me into this side of designing and it could be something I
possibly want to go into more in my dissertation next year. Looking into
branding and packaging more. Doing this outcome for the practical allowed me to
use skills I already have- like using photography and creating a professional layout
for the packaging- collaborating with a photographer was an exciting thing to
do and also I learnt about studio photography which completely new for me. I’ve
also learnt that I don’t want to be a model again in a photo-shoot I think I
will stick to designing, even though it was an entertaining task to do. Overall
I feel I’ve created something that links with my essay and shows the knowledge
I have absorbed through researching for this module.
No comments:
Post a Comment